Sunesis Consulting Website
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We developed the first basic website for Sunesis Consulting in 2008. But Sunesis Consulting had started attracting the kind of clients where their blue chip brands might not look good on those early pages.
By 2015, Sunesis Consulting had grown their training division and created a subdomain hosted through the Google Biz apps to cater for “after training” course materials to aid learners through business information processing on Microsoft Excel. The long term plan is to offer training to 3 different learners:
- Beginner – These would be a series of videos offered for free but are a step higher than what is freely available. These lessons would form the prerequisite for the next level. So a video and user tracking system would be needed.
- Intermediate – The training would be provided through lectures held at partner colleges and increasingly universities.
- Expert – This training is specialised. It revolves solving real world corporate problems and it mostly happens at the client’s premises. If it is not possible, it would happen at the Sunesis Training Centre.
We looked at the technology stack and we chose Django. I chose to use Cookiecutter Django, the “cookiecutter” created to start Django projects ready for Docker deployment on the Cloud. Docker has grown significantly in the last two years and now offers auto scaling options through Docker Swarm, among other features that I like. So we built the first iteration with the training section ready to allow online registration based on a calendar of the classes offered.
We currently testing the user experience through the registration process. Sunesis Consulting has been carrying out classes at Strathmore University in conjunction with the Strathmore’s iLab.
One of the important things I emphasized was the place of brand recognition and the development of a visual ques that Sunesis Consulting is in the business of Business Intelligence (BI) and Data Analytics (DA).
We started with a colour pallet derived from the logo colours.
Sunesis Consulting creates dashboards for their clients. To show this and still be on brand, we incorporated them into a demo dashboard that is used to explain that, they can customise dashboards to be brand sensitive, especially where the dashboards are viewed by external partnering organisations to the client.
We set out to build or redesign icons that would communicate subtly the BI and DA DNA of the company. We made sure that the icons representing people are identifiable by having characteristic African “looks”.
These icons were then used everywhere possible across media. The “Training” section of the web site reveals this well. The “X” and “P” are used to refer to the Microsoft Office software that is the basis of the class. The visuals next to the letters are to give a hint of internals of the class.
The strategy is that since most of the times the first “point of contact” with Sunesis Consulting is the website or the brochure, these have to have enough imagery to form an impression of the Sunesis brand.
Have a look at the Sunesis Consulting website and tell what you think. Like always, it is still a work in progress.
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